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Graham Archbold – Research Director.

Research Director

Graham Archbold – Research Director

Graham specialises in the design and delivery of research projects. With Nisus since 2007, Graham has been involved in more than 50 client research projects for 22 different professional services firms. Pioneering the use of RATER in professional services, most recently he has led client insight studies in legal, accountancy and property.

After studying English literature at Northumbria University, Graham went on to undertake an MBA specialising in the diffusion of innovation. His main interest now is in perfecting the measurement of service delivery and client loyalty within professional services.

Outside of work Graham organises cycle adventures and plays seven-aside football.


Graham's Latest Blog Posts


FAQ: Can You Survey Our Non-clients?

It’s a question we’re often asked. Usually as an adjunct to a client listening programme.  The short answer is yes,... Read More →

Why I’m Buying Shares in this Law Firm

The Investors Chronicle (IC) have put shares in law firm Gateley Plc on a BUY TIP following positive results to... Read More →

Why Bundled Services are Hard to Beat

How do you make your service offering difficult to match and impossible to beat? You see it with mobile phone... Read More →

Graham Archbold

Research Director

Location: Tunbridge Wells


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