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Thought Leadership Research

Too busy doing your day job to blow your own trumpet as a thought leader? Most professionals are; the research that underlies thought leadership content is often laborious.

Employing a specialist research team takes away the time-consuming elements of finding and surveying large numbers of clients and the even harder to reach non-clients. Have a third-party do that and you can focus on interpreting industry trends rather than slogging through data.

Firms use Nisus for the resource to run large-scale projects but at the same time apply critical thinking to convert data into insight. Nisus partners closely with professional services firms to create innovative and thought-provoking content.

As part of our research offering, clients ask Nisus to provide either a selection of or all of the following elements:

  • Research design and scoping
  • Primary and secondary research
  • Data analysis and interpretation
  • Report copy-writing
  • Management of design and print

Popular research methods:

  • Online surveys
  • Telephone interviews
  • Face-to-face interviews

Examples of client thought leadership research projects

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