Tim founded Nisus Consulting in 1994 to help professional services firms to be far more client focused and therefore effective in delivering their services in line with their clients’ requirements.
The complete dearth of client feedback in strategic and marketing planning meant that Nisus evolved into a specialist client feedback consultancy, offering depth and telephone interviewing and later on online surveys.
Tim has interviewed CEOs, CFOs and more FTSE-100 GCs than you could shake a stick at.
Initially starting out in advertising and marketing, in the 1980s Tim worked on a range of goods, from Smirnoff vodka, Danish Bacon and Renault cars to service providers like Vodafone, the AA and the Drink Drive campaign.
Tim has an MBA from Cass Business School. He is a Fellow of the Chartered Institute of Marketing and holds the Diploma of the Market Research Society.
In his spare time, Tim walks dogs, cooks, has the occasional cycle (Land’s End to John O’Groats once-upon-a-time) and the even more occasional ski. He has run the London Marathon more times than was good for his knees and enjoys nothing more than a good day cutting and splitting logs for firewood. He has also co-authored ‘Strategic Tendering for Professional Services: Win More, Lose Less’, which won the marketing section of the 2018 Business Book Awards.